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We know we’re not for every agent. We’re only for those who want to separate themselves from their competition, who want to specialize in working with buyers and sellers of lifestyle properties, and who are looking for tools and resources that are different from their local MLS, and the ‘same old, same old’ marketing strategies that are used for traditional residential real estate.

By affiliating with Michigan Lifestyle Properties, your lifestyle real estate practice will stand out from all the rest in your marketplace. Here are 12 key differentiators:

1.  Ability to Charge Higher Commissions Because of Our Unique Marketing

  • Time and again, we’re able to charge commissions that are higher than market rates, because our clients recognize that they get what they pay for, and we’re able to market their properties better than our competitors.

2. Generous Commission Splits

  • Our commission splits are very competitive relative to those offered by other brokers. Our commission schedule is simple and easy to understand. We do pay a well justified royalty to United Country Real Estate for their unqiue value proposition, but we’ve ‘baked’ that royalty into the ‘company dollar’ in our commission splits. Want to learn more? Click here to ‘Take the Next Step’.

3. Access to Top Performing Specialized Lifestyle Property Websites 

  • Your Listings will be promoted on unique #1 ranked specialty property websites that promote the types of properties your sellers are trying to sell.
  • Our unique websites are top performers for a variety of ‘lifestyle’ real estate search terms, and attract thousands of unique visitors per month, who stay on our sites far longer than the national average. The include sites for:
    • Michigan Lake Homes
    • Michigan Country Homes
    • Michigan Log Homes
    • Michigan Horse Property
    • Michigan Land
    • Michigan Historic Homes
    • Michigan Golf Property

4. Customized Agent Website

  • Your agent website will be designed specifically for you, highlighting the property types you choose, and help you build your personal brand. These sites are made available through United Country Real Estate, and are completely integrated with our state and national websites.

5.  Buyer and Seller Leads in Your Area

  • The ‘Dream Property’ button on our lifestyle property websites generate leads on a regular basis, and when general buyer and seller leads are generated in your market area, they’ll be forwarded to you.

6. All Leads on Your Listings Come to You

  • You work hard to generate your listings, and no one knows them like you, so leads on your listings are sent to you, not some other agent on floor duty.

7. Affiliation with a National Lifestyle Real Estate Company

  • Your listings will be promoted on unique national websites that attract millions of visitors per month.
  • United Country Real Estate has the only national real estate website where visitors can search real estate by property type, and its websites attract 3 million + unique visitors per month.
  • United Country features over 25 separate Lifestyle Real Estate Websites, each specializing in a different property type.

8. Advertising on Targeted Third-Party Websites

  • Your listings will be promoted on websites like LandsofAmerica, LandWatch, LandAndFarm, LandFlip, LakeHouse, GolfHouse, UCHuntingProperties and others.
  • Again, all leads on your listings are forwarded directly to you.

9. National Catalogs that Feature Lifestyle Properties

  • United Country’s exclusive national catalogs are published several times each year, and attract buyers searching for a wide range of properties, many of whom opt in to United Country’s proprietary buyer database.

10.  Access to In-House Marketing Support

  • For special property listings, you may choose to provide custom digital marketing and collateral, such as
    • Property Websites, with Google Analytics
    • Property Brochures
    • Google AdWord Campaigns
    • Facebook Ad Campaigns
  • Through our affiliation with United Country Real Estate, you can access additional custom marketing support, to produce a wide variety of deliverables, including direct mail campaigns, print advertising, press releases and more.

11. Access to United Country’s Database of Buyers

  • You can promote your property listings to United Country’s proprietary database of 650,000+ prospective national and international buyers. These are buyer who have opted onto that list, and asked to be informed of properties that fit their criteria.

12. Referral Relationship with United Real Estate – Chicago

  • We know that many buyers of lifestyle properties in Michigan will come from urban markets like Chicago, Cleveland, Indianapolis, Cincinnati, and others, so we promote our listings to United Real Estate Agents in those markets and more.

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